Indian American Democrat also running for governor in Michigan Shri Thanedar, has bought TV airtime during the Super Bowl in an effort to boost his name ID. According to the Detroit Free Press Thanedar has purchased about $114,000 worth of 30-second commercials before, during and after the Super Bowl, which will be soon be live from Feb.4 on NBC-affiliated stations. “I have very low name ID. I’ve been to every corner of the state, but that doesn’t reach as many people as I want to reach,” Thanedar told the Detroit Free Press. Thanedar seems to have followed into the current governor of Michigan, Rick Snyder’s footsteps, who were a businessman from Ann Arbor. Many believe that Thanedar copied Snyder’s strategy. However Thanedar disagrees. While he also said to Detroit Free “I am a different kind of businessman than Gov. Snyder. I look at the campaign as an entrepreneurial venture. I’m not copying or borrowing anything from anyone else’s book”, he also said according to press moved to Michigan 2010 and is a retired businessman from Ann Arbor.
Said as per the records of campaign finance records, Thanedar is mostly self-funding his campaign and has already put $6 million from his own pocket into the election. This is not the first time Thanedar has bought an ad during the Super Bowl. While according to Craig Mauger of the Lansing-based Michigan Campaign Finance Network, in 2010, he was part of a $958,000 ad which he bought just within the first two months of his campaign news as per India times.