The ‘Har Ghar Tiranga’ campaign has created an ‘unprecedented’ demand for the national flag.

The Centre’s ‘Har Ghar Tiranga’ campaign to commemorate 75 years of the country’s independence has helped boost demand for the tricolor, with flag makers and traders reporting an increase in orders and sales of the national flag.

Flag makers also applauded the federal government’s decision to enable businesses to use CSR (corporate social responsibility) funding for the campaign.

Mumbai-based The Flag Company co-founder Dalvir Singh Nagi told PTI, “There has been unprecedented demand for the national flag this year. I have not seen such a demand in the last 16 years of my business. We are still receiving inquiries, but we have to decline some of them at the last minute. We have already supplied 10 lakh pieces of the national flag, and sales were bolstered by the Har Ghar Trianga campaign.”

Mr. Nagi is not alone in this. Another flag maker in West Bengal’s Howrah district, Raju Halder, said his manufacturing unit’s 20-member labor staff is busy delivering orders.

He said, “As compared to orders delivered last year, demand for the national flag this time has soared manifold, and laborers are working day and night to meet the demand.”

Ajit Saha, a flag merchant in Kolkata’s Burrabazar, one of the country’s largest wholesale markets, said demand is “more than the supply for certain types of flags and accessories this year.”

Indian postal department is also selling the national flag online for easy procurement and claimed it has “received a very good response.”

The corporate affairs ministry stated in a recent circular that the campaign aimed to instill patriotism in individuals and raise awareness about the Indian national flag.