Mahindra will now rise in North America head quarter Detroit

India’s automobile giant Mahindra will be in Detroit, the epicenter of automobile industry in the US with its first manufacturing plant in 25years. Mahindra as on Monday opened its new manufacturing plant with an investment of USD 230million in world’s car capital Detroit with creating 250 new jobs in the US. All but receiving hand extended by the Michigan Lieutenant Governor Brian Calley at the Mahindra automotive plant launch of event in Detroit metropolitan area said “it is pretty rare and extraordinary. You will be important and vital part of the resurgence of Detroit.

While in the interviewed Anand Mahindra said” The plant, located in Auburn Hills, will create 250 new jobs in the US. Mahindra Group said it would begin producing off-road vehicles by early next year. However its investing in Detroit plant being seen as contribution towards the resurgence of Detroit so Anand answered that we have responsibility to contribute to the resurgence of Detroit as chairmen he said that means jobs and that means investment.  Designed and engineered by Mahindra Automotive North America (MANA), the vehicle promises to be unlike anything currently on the market, Mahindra said.

CEO and MANA president Richard Haas at the inaugural event said “This expansion represents a milestone for us and for Michigan. We started this operation with seven people four years ago — to be crossing the 250 mark is a testament to the hard work of our employees and what this region has to offer in terms of top automotive talent”. Though by 2020 additional planned projects will result in 400 more jobs and another $600 million in local investment as currently it’s testing autonomous tractors, trucks, and cars, while moving closer to bringing opening represents our company’s growing presence in North America while its special presence in Detroit being achieved tripled workforce during the past 18 months referred by Mahindra.

It is also weighing whether the vehicles should carry the Mahindra brand or those of its affiliates Pininfarina, the famed Italian design house; and Ssangyong Motor Co, a Korean manufacturer of utility and crossover vehicles, he added.

Mahindra & Mahindra bought Ssangyong in 2011 and Pininfarina in 2015. The Indian parent is collaborating with both companies on the development of electric vehicles, including premium models for Pininfarina that likely would compete with Tesla Inc. . . . Anand Mahindra suggested that Ssangyong and Pininfarina electric vehicles might be sold in both the United States and China. Earlier this year, Autocar India reported that Pininfarina was developing a family of electric vehicles for China’s Hybrid Kinetic Group, as well as its own electric supercar. The magazine also reported that Ssangyong planned to launch an all-electric crossover vehicle in Korea in 2019 as per Reuters.

While Anand his company being world’s largest tractor manufacturer had also been testing field of  self-driving models since it brought a minority stake in Japan’s Mitsubishi  Agriculture Machinery in 2015 while also it operate several US tractor assembly plants. But self-driving vehicles is still early to stage while Company’s building electric vehicles in India since the mid-1990s, as then developed small fleet battery powered three wheeled rickshaw for use in Delhi, the Chairman said. Mahindra bought Reva Electric Car Co, a small Bangalore-based manufacturer, in 2010 and transformed it into Mahindra Electric Mobility Ltd, which designs and builds compact electric vehicles for the Indian market. According to reports mid-September company renewed ties with Ford Motor co. new alliances which envisions sharing of technology, product development and parts sourcing especially on electric vehicles. As Ford took control and renamed it Ford India which was joint venture known in 1995 of Mahindra Ford India Ltd.