For months UBER played Roller Coaster ride it seems to go on prolong ride of issues but finally turn with new CEO-DARA

UBER Tech Inc. an American company headquarters San Francisco California, founded by Travis Kalanick and Garret Camp, having a market operating 633 countries. Good going company with a stable market. But what wrong from starting of year it seems to be in constant one or the other problem. UBER from starting of year seem to captured media attention with one or the issues. However, analyses show that issues mainly  were concerned with the internal culture  as much to company’s structural once.

The opening of year January when it got banned to the New York JFK Airport leading to which it suffered some 400,000 around account deletions. Former CEO Travis Kalannick facing criticism because he was on President Trump’s advisory council, though later he steps back as enacting the travel ban took place.

Fowler’s claim got it into controversy from February.  When she after a year working at Uber as engineer said all of it was sexual harassment and sexism. UBER reacted instantly by putting up the investigation. The Same type of comment did come from UBER investor. Mitch Kapoor and Freda Kapoor had a claim on Uber‘s toxic culture.

However, first stepping down top personnel was reported when Raffi Krikorian  self-driving engineer took on exit. Following Executive Anthony Levandowski stolen key alphabet and self-driving document got Uber in news.

Following month got Uber Fowler’s case picked up pace coming new of Ed Brakes Vice president of product and growth  resign from the post as if  Uber internal structure was moving .Now came big move in top level management when it was observed that Kalannick started the search for second in command for the company. Also reported news of President Jeff Jones resignation announcing reason to be the difference in belief and approach to leadership in wake followed vice president Brian McClendon. However, the company reported claim that it was its best week this internal turmoil going on. Around this same period in March Uber published its diversity number first time.

Alphabet lawsuit on Levandowski and its resignation came into the picture as company persuade further in April problems. As it progressed to next month when company firing around 20 employees as part of an investigation into work place issues.

But the good face of Uber came when it bring stability by hiring Apple marketing Executive Bozana Saint John as its chief brand officer. So far many resignations and one important placement. It was short lived news as Company reputation was questioned by Indian rape victim case again one more executive losing field. The Uber launched 180 days of change when seen a strong hold of claiming Indian women victim. Though one independent member launched on board from Nestle to Uber.

Boat upturned completely when impossible unexpected news of Travis Kalanick resignation under pressure unfolds. IT was now company without CEO all July went by in search for proper candidate certain consideration were made as to Meg Whitman. A strong statement from board member and co founder announcing Garret Camp saying Kalanick is not to be returning as CEO. Benchmark filing lawsuit against kalanick for fraud and breach of contract  though it was not related to Uber.

Hence before end week of August, internal board discussion went on with three contestant Meg Whitman from Hewlett packed enterprise and Jeffrey R. Immelt former chief from General electronic and one selected and positioned CEO of Uber Dara Khorowshahi after lots of crazy selection process.

Dara, 48 years Iranina seem to be a man of style and substance. He spent seven years with investment bank Allen &co. Since 2005 he runs Expedia as president and chief executive acquired Trivago, Travel city , Orbitz and Airbnb competitor home away among many others sourced from recode.

Dara has also described an adapt deal-maker with a willingness to invest a significant sum of money in the short term for high return in long run. Since Uber at present challenging in many ways. However, a chance to Convoy attractive acquisition on Uber  in near future But it’s not confirmed from sources.

As on August 30 in Mr Dara Khosrowshahi being official welcomes at Uber as CEO. He relates it to Uber said it’s a task as new working culture legal challenges and regulatory scrutiny to be considered. However, Mr kalanick is still on board of Uber as member.